Say goodbye to those squiggly words or random letters you type to verify you are a human…two companies, Solve Media and NuCaptcha, are creating the ads, requiring users to type in an ad’s slogan or sales pitch, or watch a video advertisement before entering a word or phrase.
Still wonder what the heck captcha is? Here is an example…
The new ads first appeared online last fall. Solve Media’s clients include Microsoft, Universal Studios and Toyota, while NuCaptcha has created advertisements for Activision and Disney.
Hey how else can you guarantee a read of a slogan and then make sure the reader actually read it? Well this seems pretty fool proof, I don’t get to login in unless I read and respond?!

